Top 5 Social Apps Performance in Kenya in Q4 2021

The fourth quarter of 2021 saw interesting trends in the performance of the top 5 social apps in Kenya, with data sourced from Sensor Tower.

TikTok Lite - Save Data from TikTok Pte. Ltd. experienced notable fluctuations in its weekly downloads, peaking at approximately 537K in the first week of October and dipping to around 146K by early December. Weekly revenue showed an upward trend mid-quarter, reaching about $13.2K in the week of December 20, while active users remained relatively stable, averaging around 2.4M throughout the quarter.

X from X Corp. saw a significant spike in downloads, particularly in mid-November, with a peak of about 277K. Revenue remained minimal but did show a slight increase in early December to $12. Active users hovered around 1.2M, maintaining a consistent user base.

Instagram also demonstrated steady performance. The app's downloads peaked at roughly 167K in early October, with a significant rise in active users reaching 2.3M by the end of December. Revenue remained modest, peaking at around $206 in early November.

Facebook Lite from Meta Platforms, Inc. showed consistent weekly downloads, peaking at about 101K in early October. Active users were robust, averaging around 9.5M throughout the quarter, while revenue saw a gradual increase, peaking at approximately $421 in the final week of December.

Lastly, Likee Lite - Funny videos from Likeme Pte. Ltd. maintained a steady performance in downloads, peaking at around 28K in mid-December. Active users remained stable, averaging around 400K, while revenue peaked at approximately $656 in mid-November.

For more detailed insights and data, visit Sensor Tower.